Casio Wrist Watches

CASIO INTRODUCES TEENS TO CLUB-G: A NEW LINE OF G-SHOCK WATCHES

LAS VEGAS, NV, January 9, 2003 – Casio, Inc. of Dover, New Jersey, announced today the introduction of a new line of watches for boys and girls called CLUB-G, available in Spring 2003 starting at a suggested retail price of $49. The new line is being displayed at Casio’s booth #9344 at the Consumer Electronics Show that opened in the Las Vegas Convention Center here today.

The brand will target boys and girls between the ages of 9 to 16. CLUB-G will be positioned as a fashion brand packed with tough technology.

“CLUB-G is the latest extension to the G-SHOCK and Baby-G family of watches,” said David Johnson, vice president of the Timepiece Division at Casio, Inc. “The CLUB-G line is consistent with Casio’s emphasis on G-SHOCK’s fusion of technology, fashion, durability, and value, all with a very ‘tough’ attitude,” continued Johnson.

CLUB-G watches will feature: shock resistant casing, 100M water resistancy, EL backlight, five alarms, three countdown timers, auto calendar, 1/100 second stopwatch and will be initially available in basic and printed resin featuring several fashion themes including animal prints, camouflage, and tattoo motifs. A second collection shipping this summer will feature fabric and Velcro double strap bands.

“Extensive analysis of the marketplace indicated that there is a significant void in providing a fashionable technology-packed watch brand to this elusive and highly brand conscious young target group. CLUB-G has all of the features, designs, and technology to fill this critical void,” continued Johnson.

CLUB-G will be launched nationally in specialty and mass retailers including Wal-Mart in Spring 2003. The launch will be supported by two new TV commercials produced by Rotter Kantor, Inc. of New York City. These spots will air on nationally targeted media including MTV and Nickelodeon.