Chopard Wrist Watches

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Luxury is about simplicity

The Greek philosopher Democritus recognised that “the great joys are engendered by contemplation of beautiful works”. I find this statement highly pertinent when I think about our products and see my philosophy of life confirmed. Quality is the sum of all values, a powerful motivating force and the desirable goal that is the object of all endeavours. Without devotion and endurance, there is no perfection. Without the capacity for vision, there is no future. Quality must be born of toil. Steadfastness and perseverance, ambition and creativity are its pillars. Demanding the best until aspirations and reality are in harmony: this principle does not just apply to the manufacture of sophisticated precision watches, it is the secret of true success. Luxury today is not about complexity, it relates to simplicity.

I wish you a good read and a pleasant “journey”, through the different facets of our creation and through the many events where Chopard was present.

Karl-Friedrich Scheufele
Vice President

Destined to beautify, surprise and appeal, watches that draw their shapes from natural creations and from daily objects are jewels whose precious decoration (almost) makes one forget the passing of time and the time displayed on the dial. Not only does a Chopard watch have the capacity to adorn and embellish, but also the special role of conveying a message, expressing a belief or taste, symbolising an idea or a trait of character relating to the person wearing it. Religious faith, a passion for music, the passing of time and a love of nature are often expressed through their case.

Heart-watches belong to this creative current and in each era they are matched with a material or decorative form that exalts their shape in harmony with the prevailing artistic style. Judging by the examples that have been preserved through time, cases carved from rock crystal revealing the mechanism housed between the plates forming a heart were particularly in vogue during the first quarter of the 17th century. Chopard Watches cases adorned with enamel paintings and enriched with gemstones or pearls, accentuating the precious nature of the shape, found an enthusiastic public throughout the centuries. Polished metal or entirely enamelled cases underscoring the elegance of the lines were also greatly appreciated. The most carefully crafted among them have a movement that is not round but instead follows the outline of the case.